TRS Team - James Keller – The Reel Shot

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TRS Team - James Keller



James has been actively involved in both hunting and fishing for over 50 years. Even though James is an avid hunter, his heart has always belonged to the water. In the late 70’s he took his passion for giant Midwest walleyes and muskies and shared it by starting his own guiding service throughout Northern Wisconsin. James no longer guides, but can still be found on the water fishing national walleye tournaments. Despite James’s heavy involvement in the fishing community he still maintains a professional career as Owner, Vice Chairman & Treasurer of J. J. Keller & Associates, Inc. James is also the title sponsor for the 2012 & 2014 Iditarod Champion Dallas Seavey and is a major sponsor of the Battle on Bago Ice Fishing & Summer Walleye Tournaments.

A Few of James's Major Fishing Accomplishments Include:

  • Grand Slam National In-Fisherman Award 1978
  • Charter Captain since 1983
  • President of Door County Charter Association for 7 years
  • Two first place family team wins in the Mercury Nationals
  • Multiple Great Lakes & Inland awards
  • MWS & WWA Tournaments wins

James’s love for the sport of fishing and passion to watch it grow also led him to start the J.J. Keller Fishing Team in 2007. In addition, James is also an active member of the National Professional Anglers Association & Future Angler Foundation and part owner of The Reel Shot.

James Keller:

  • Owner, Vice Chairman & Treasurer of J. J. Keller & Associates, Inc
  • Director J. J. Keller Foundation, Inc.
  • Director James & Rosanne Keller Family Foundation
  • Original Member of Angler’s Insight Marketing (AIM) Owners and Sponsors
  • Professional of the Year Awards: Business, Philanthropist, Printing & Transportation
  • Founder & Owner of JJK Sports Entertainment, LTD
  • Published & Co-Authored THE LEROY BUTLER STORY...from Wheelchair to the Lambeau Leap
  • Published & Co-Authored BORN TO MUSH, Dallas Seavey the Youngest Iditarod Champion...the Iditarod Journey with Sponsors Jim & Rosanne Keller.

James Keller's Gear

James's Favorite Trolling Gear

Shimano Tekota 500 LC

Walleye Angler Signature Series 8'0"

Offshore Planner Boards

Berkley 10# Big Game

Berkley Professional Grade Flurocarbon

James's Favorite Lures

Rapala Husky Jerk

Berkley Flicker Minnow

TRS Custom Painted Flicker Shad

Tackle Industries Rattlin Wasp  

Tommy Harris Crawler Harness Blades 

James's Favorite Fishing Brands

James's Hunting Gear

Strother Wrath SHO

Rage 100 GR Hypodermic Broadheads  

Carbon Express Blue Streak Arrows

HHA Optimizer Lite 5519

Sure Shot Pro Whisker Biscuit

TRU GLO Tuff Lock Quiver

TRU-Fire Edge Buckle Foldback Release