About TRS – The Reel Shot

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Hunting & Fishing Pro Shop

About TRS

Welcome to The Reel Shot

The Reel Shot has been proudly helping connect people closer to their outdoor passions since 2010. To us, working in the outdoor industry is not just a job or something we do from 9-5, it’s what we obsess over, spend our free time thinking about and enjoy sharing and experiencing with our family and friends. To be perfectly honest, apart from sitting in tree on crisp fall morning or spending a day out on the water, there is no other place or thing we would rather being doing than helping people become more successful and get the most out of their time spent in the woods or on the water.

The products we carry are exclusively ones that we use and trust ourselves. By hand picking an assortment of national, regional, local and custom hunting and fishing products, we are able to provide the big-box store prices and selection all while maintaining the highest level of customer service. Looking for one of our locations?

Find a TRS store HERE.

Our Services

Currently we offer two easy-to-find store locations serving the central Wisconsin areas along with an online store. From Great Lakes and Winnebago fishing tackle and supplies, to today’s most popular archery brands and equipment, The Reel Shot stocks products that give you the best opportunity to be more successful when pursuing your own passion. We even offer a full-service Archery Pro Shop where we can make sure your bow or crossbow is setup exactly to your specifications and working properly with the help from one of our professionally trained bow technicians.

In addition to the products we sell, our goal is to make sure our customers know exactly what they are buying. Learn about the latest hunting and fishing techniques and products anywhere or anytime at The Reel Shot Blog, our video library or in person with one of our friendly and professional outdoor experts.

Archery Range, Special Events and Community Involvement   

Practice makes perfect right? The Reel Shot is home to the largest indoor compound, longbow and crossbow archery range in the Midwest. We offer multiple indoor archery ranges that let you fine-tune your shooting accuracy with spot targets or test your game hunting skills with shots up to 50 yards in our 3D range at two different shooting levels.

Even though we consider ourselves experts when it comes to hunting and fishing, we are always looking for ways to become more successful. This is why The Reel Shot frequently holds events and seminars from great brands like Ten Point crossbows, Prime G5 and industry experts like Brian Brosdahl.

Here at the Reel Shot we take great pride in our sense of community. From special youth archery lessons, fishing with kids, local high school involvement and so much more, we are dedicated to making the areas we work and live a better place through a passion for the outdoors.