News – The Reel Shot

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Hunting & Fishing Pro Shop

TRS Bow Technician – Full time

Position Description:

The Reel Shot is currently seeking a Full Time Bow Technician for our Appleton location. The Bow Tech will provide superior service in the set-up, repair and maintenance of archery bows and crossbows to meet the service requests of the customer. This position will represent The Reel Shot as friendly, courteous and knowledgeable to all customers and fellow associates.

Responsibilities Include:

  • Service bows including: setting up bows and crossbows with accessories, tuning bows, repairing bows, and stringing bows
  • Provide exceptional customer service by greeting all customers
  • Be knowledgeable to answer questions concerning location, price and use of merchandise
  • Stock Shelves, counters or tables with merchandise
  • Carefully follow instructions per specific requests of the customer, while maintaining safety requirements
  • Communicate process of bow repair and suggestions for ongoing maintenanc...

Ice Fishing Holiday Gift Guide For Dad 2017


With the holiday season quickly approaching it's inevitable that there is some last minute gift shopping for dad left to be done. What do you get the guy that seems to have everything? That’s where The Reel Shot is here to help! Checkout our Ice Fishing Holiday Gift Guide For Dad in 2017.

Striker Ice Suits

Number one on our list is no surprise, Striker Ice Suits. Striker Ice Suits are produced locally in Hudson, Wi and offer some of the best warmth and safety features on the market! Built to last, these suits feature an ultra-tough and durable Endura Shell that repels...

Archery Range Membership Sign-Ups

Are you ready for bow season 2017? Sign up today for a archery range membership at The Reel Shot and make sure you are dialed in for success this year. Take aim at anyone of The Reel Shot's two indoor ranges where you can shoot up to 50 yards!

The Reel Shot range memberships are perfect for archers of any skill level where we offer a 20-yard spot range with three lanes of shooting and a massive 50-yard 3D range. Our 3D range has multiple full size 3D targets and two levels of shooting. Sign-up today and receive a FREE $20 TRS Gift Card and for everyone you refer to a membership you will ...

TRS Archery Range Sign-Up Bonus

With archery season quickly approaching, now is the time to sharpen up your shooting skills! For a limited time, July 21st-Aug.4th, 2017, every new member sign-up will receive a FREE $20 TRS gift card. Existing members that refer a friend will receive a $10 TRS gift card per new range member sign up! There is no limited on the amount of gift cards you can earn with referrals! *See details below.

Stop by and sign up today!* All range sign-ups must be done in store only!

A New-Look TRS For 2017

For anyone that has stopped in at The Reel Shot in the past week you have probably noticed a few changes. What was once a harmonious blend of fishing, archery and crossbow products has now become a sea of new fishing tags. Row after row of empty peg hooks might cause you to think The Reel Shot is running out of inventory, but what is happening is exactly the opposite.

New Expansion of Fishing For 2017

As we transition from the ice-fishing season, TRS is poised to set one of the most extensive new spring fishing assortments around. When put into numbers, it equals out to well over 1,500 new products that cater to bass, walleye and crappie fisherman. Providing the biggest impact on the expanded assortments are industry-leading nam...

Pre-Season Sitka Bonus!


Just in time for hunting season, TRS is offering a FREE $25 gift card with the purchase of either a Stratus Suit (jacket and pants) or a FREE $50 gift card with the purchase of a Fanatic Suit (jacket and bibs). Online purchases will receive an emailed online gift card after the purchase. 



TRS West Elite Bow and Scott Release Event

TRS West Elite Bow and Scott Release Event

The Reel Shot Appleton West at 345 North Mall Drive will be hosting an Elite Bow and Scott Release Event night on May 16, 2016 from 6pm-8pm. Come talk directly with the product reps from Elite, Scott Releases and Slick Trick Broadheads about the new product offerings for 2016. As an added bonus, everyone who attends this event will be entered to win a FREE $50 TRS gift card!

Men, women and children are encouraged to attend this free event and test out some amazing new archery products at the TRS West location. Shoot the new bow offerings from Elite including the Impulse 31 and 34 inside of our 35-yard indoor range. The new Elite bows are smooth and forgiving, just as you would expect from one of the top bow makers on the ma...

2016 NWT Lake Erie Results

TRS pro, James, finished out the 2016 NWT on Lake Erie in 66th place. 154 pro's entered this year's event out of Sandusky, OH. The TRS Pro Team, overall, landed 45 big walleyes throughout the tourney and weighed in 8 fish for a total of 60.5 lbs. Pre-fishing, James had TRS pro Larry by his side. Lake Erie is home to some world-class walleyes and if you are thinking about making the trip to chase some lunkers of your own, be sure to stop by any TRS location for tips and all the gear you need! Congrats to the leaders of this year's NWT event on Lake Erie and stay tuned for m...

TRS Pros Pre-Fish Lake Erie for Upcoming NWT Event

James and Larry, TRS Pros, hit the road to Sandusky, OH for some pre-fishing to get ready for the upcoming NWT event on Lake Erie. Coming off of their most recent 5th place finish in Green Bay, WI on the AIM tour, the team looks to keep momentum going in search of giant walleyes. 

To recap, the TRS team took an AIM Weekend Series fifth place finish in Green Bay, WI on 4/10/15 competing against 82 other boats. Weather conditions were rough, but persistence, a solid game plan and a little help from the

  • Lance Kozic

  • 2016 AIM Weekend Walleye Series - TRS Pros Take 5th Place Finish

    Starting off the 2016 AIM Walleye Tournament Season with a bang, TRS Pros James Keller and Larry Eaton were able to place 5th out of 83 teams in the circuit's first event. The TRS team caught their five fish limit weighing in at 38.46 pounds. All fish were released alive.



    After two days of hard pre-fishing, James and Larry were able to dial in their efforts to the tune of 24 fish measuring 24" or greater! The Green Bay weather conditions were less than ideal producing temperatures right around 28 degrees, high winds, strong river currents and even some ice formation. Despite less than ideal conditions, a solid game plan of trolling into the strong current of the Fox River was able to help them achieve the right speed keeping their baits i...

    Summer Tackle Blowout Sale!

    Well folks it's safe to say that summer is officially upon us! And we all know what that means, right? Fishing season is in full swing. Let TRS help you make this the best season yet with the gear you need for a great season of summer fishing by tacking advantage of these sales! Be sure to stop by either one of our two Appleton locations to take advantage of these sales while supplies last! (In-store sales only)

    Appleton East TRS

    1919 East Calumet St.

    Appleton, WI 54915


    Appleton West TRS

    345 Mall Drive


    Ion Ice Auger Vs StrikerMaster Lithium Lazer

    Ion Ice Auger Vs StrikerMaster Lithium Lazer Comparison

    There have never been more options for ice fishermen when it comes augers than now. Hardwater anglers have the luxury of choosing exactly which model is right for their needs from a wide variety of high quality manufacturers. Perhaps the two models that are demanding the most attention for the 2014-2015 ice fishing season can be found in Ion Ice Auger vs Strikemaster Lithium Lazer.

    What makes these two particular models so interesting is that they require absolutely no fuel, propane or gas, and operate solely on electricity. What this means for anglers is that the days of mixing oil and gas and lugging around propane are over. Electric ice augers can be charged up from a standard household outlet and provide maximum mobility for ice...